Takeover offers for France’s VSD publishing house have come in at between FF50m (6.5m) and FF100m (13.1m). German group Prisma, despite earlier denials, has expressed interest as have EMAP and Filipacchi. A final decision from the auditors as to who will take over the business is expected in January.

Dockers, the trouser brand marketed by Levi Strauss, is running a press campaign to persuade French advertising agency staffers to take up the practice of ‘Friday wear’ – wearing casual clothes to work on Fridays.

Remuneration at French agencies has fallen 21 per cent in the past two years, an Arthur Andersen study for French advertising industry association AACC reveals.

A Frankfurt court has ruled that Deutsche Bahn AG, the German railway company, can offer its Bahncard as a joint travel/credit card in conjunction with Visa and Citibank.

Procter & Gamble (right) has bought a 70 per cent stake in Detergenti SA, a manufacturer of washing products, from the government of Romania.

EMAP is said to be preparing for the launch of a French version of Empire, its film title.

Springer & Jacoby has been voted Germany’s top advertising agency in a poll published by the advertising trade magazine W&V.

Rupert Murdoch has confirmed he will participate in the auction to secure rights to broadcast Italian league soccer matches, in their home country, via BSkyB. The league’s current contract expires in June next year.

Europ Assistance, the French motorist support organisation, has announced its shortlist. BL/LB, Lintas, Publicis and Saatchi & Saatchi are still in the running; incumbent Alternative has been ruled out.

Rewe, Germany’s largest grocery retailer, has bought 40 discount outlets in northern France from the Dutch-based Vendex Food Groep BV. Meanwhile, Migros, Switzerland’s leading retailer, has opened its first German outlet, just across the border at Lrrach.

Organisers of Comprix, the German pharmaceutical advertising award scheme, are expanding their horizons. Austrian and Swiss campaigns featured in the 1995 awards; next year English-language campaigns may be admitted.

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