Colgate-Palmolive has centralised $50m – $85m (35m – 55m) of media billings from Optimedia across Europe into Y&R. It is part of a global centralisation but does not affect the UK, where Y&R already handles all the business.
UKTV, the unsuccessful highest bidder for the Channel 5 licence, expects to hear if it has been granted leave to appeal for a judicial review by Christmas. The consortium last week confirmed it plans to follow Virgin Television in challenging the ITC’s decision to award the licence to Channel 5 Broadcasting.
Zenith Media is forecasting growth in global advertising expenditure of 7.3 per cent during 1995, up to a total of $261bn. In 1996 US expenditure will grow by 6.2 per cent and Europe by 5.8 per cent.
The Labour Party has told the cable industry it will only allow BT to enter the entertainment market after 1998 if it provides details of its plans for a broadband network.
The Durex Web Site launches today (Wednesday) offering “safer surfers” entertainment, and information on safe sex, sexual diseases and other issues. Users can interact with Dr Dilemma or download a “sensual screensaver”. The site (right) has been designed for LIG by new media specialist AKQA.
The Radio Authority has invited applications for the highly prized West Yorkshire and South Yorkshire regional licence – the largest outside London and covering at least 3 million adults.
The National Magazine Company has appointed Rachel Shattock, deputy editor of SHE, as editor of special magazines.
TCC, the children’s satellite and cable TV channel, had late afternoon ratings up 64 per cent year on year during the third quarter of 1995, thanks to a new programming strategy targeting older children…
… TCC is also at the centre of negotiations between its present owner, Flextech, and Rupert Murdoch’s Fox Television, which is considering taking a stake in it. Fox plans to launch Fox-branded children’s networks around the world.
London News Radio is being targeted by a management buyout group, now negotiating with its majority owner Reuters. Associated Newspapers is also understood to be interested.
The Radio Times is running a 300,000 one-week poster campaign on 1,500 Mills & Allen sites to promote its Christmas issue which goes on sale today (Wednesday).