Jacob’s shuts Reading base as cuts bite

Biscuit-maker Jacob’s Bakery is closing its Reading headquarters as part of a cost-cutting restructure.

Jacob’s, which also has a factory in Leicester, will introduce a category management structure in chocolate-covered bars, cream crackers and sweet biscuits sectors. These will operate as three separate profit centres.

David Silcock, director of human resources, says: “In the present conditions we could not justify keeping a headquarters at Reading.

“This is not the most buoyant market to be in. It is very much a mature market. The aim of this change is to make us more viable long term.”

The 230m turnover company has had disappointing results this year and cannot afford to run a head office 200 miles from its main factory in Aintree, Liverpool.

Members of the 120-strong workforce who do not want to move to Liverpool, or whose jobs will be duplicated, face redundancy.

The company has not replaced its former marketing director, Yosi Heber, who left in June (MW May 26).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here