Grey Advertising has won back the 10m European advertising account for SlimFast, after losing it to Publicis earlier this year.
Grey already handles SlimFast in the UK and France, where the slimming supplements company spends about 8m. It is now understood to have regained control of the account in Germany, Italy, Scandinavia and Spain, where the company spends about 10m.
At the beginning of this year, Grey handled SlimFast’s advertising globally. Grey New York lost the business in April, and the European business was handed to Publicis shortly afterwards.
The UK and France were then the only countries where Grey handled the business.
But within months, Grey New York won back the account after running a successful television campaign in the UK.