I deal with all the point-of-sale material for Majestic Wine Warehouses. Having spent yesterday frantically putting through all the price decreases on spirits, I was appalled to see the cartoon accompanying your Budget coverage “Clarke fails to pass the confidence test (MW December 1).
The cartoon states “Whisky +27p”. However, much to the relief of our customers, this should read “-27p”. To be even more niggly (sorry, but that’s what I’m paid for), this reduction applies not only to whisky – or whiskey depending on your origins – but to other spirits. The reduction depends on the alcoholic strength per volume.
Majestic Wine Warehouses