The NestlÃ© UK marketing manager who supervised the latest Gold Blend “couple” campaign has been promoted to the post of executive vice-president of marketing for NestlÃ© India.
Tony Aves, marketing manager for coffees, will take up his new job from January 1. The coffees division includes NescafÃ©, Blend 37 and Cappuccino.
His replacement will be Mark Beales, senior brand manager for NestlÃ© Gold Blend. An industry insider comments: “This is a massive promotion for him.”
Aves, who was formerly petcare marketing manager for Friskies, reports to Tim Cryan, marketing director for the NestlÃ© grocery division.
NestlÃ© has built on the success of the original Gold Blend “couple” ad campaign, devised by McCann- Erickson and launched in 1987, with a new couple six years on.
Since the on-off romance ad campaigns started, sales, brand awareness and proven ad recall have increased dramatically.
A NestlÃ© spokeswoman says: “Tony has been involved in the evolution of the current campaign and its continuing success in the market.”