Thank you for featuring MediaTel’s database on the Internet in last week’s news pages (MW November 29). We received a strong response to the piece, but this is something of a mixed blessing as most callers are ringing to get our site address. I wonder if you would print it (after all, it does include a link to Marketing Week’s own site). MediaTel: http://www.mediatel.co.uk/
Derek Jones
Managing director
MediaTel
London W1
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.
Nationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling more negatively towards the brand.