Month: December 1995

Telegraph chief Pugh joins M&A

Marketing Week

David Pugh, former marketing director at The Telegraph, will join poster company Mills & Allen in the new position of commercial director in February. Pugh, who signed the contract on Friday, says he considered a number of options – chiefly in TV – since resigning from newspaper group last month (MW November 2). “Mills & […]

Nissan reshuffles top marketers

Marketing Week

Nissan GB is appointing a new marketing director as part of a management reshuffle foreshad-owing its biggest car launch this decade. Brian Carolin is being brought in from Nissan’s European headquarters in the Netherlands to replace David Archibald, who becomes sales director in the UK. Carolin is general manager for product marketing at Nissan Europe, […]

DMB&B and BBJ scoop 10m Littlewoods task

Marketing Week

Littlewoods is scrapping its entire creative and media agency roster and appointing D’Arcy Masius Benton & Bowles and BBJ Media Services to handle its 10m account. DMB&B pitched against two other agencies: incumbent Lowe Howard-Spink, which previously held the 6.6m full-service pools account; and Bates Dorland, which held the creative work on the 1.5m lotteries […]

…as Independent revamps promotions unit

Marketing Week

The Independent is rationalising its promotions department and bringing in a new manager, following Amanda Platell’s promotion from marketing director to managing director in September. Phil Boden has been recruited from sponsorship consultancy Carnegie Robertson & Black as promotions manager, and will join the paper in the new year. He will report to Platell and […]

Co-op uses eco-labels to knock rival brands

Marketing Week

The Co-op is using eco-labels, promoted by the UK Eco-labelling Board, to differentiate its own-label products from brands that are refusing to participate in the EU eco-friendly labelling scheme. The Co-op’s recycled bathroom tissue and kitchen towels will be the first to carry eco-labels in stores from next spring. The UK Eco-labelling Board is stepping […]

Second site for Internet surfers

Marketing Week

Thank you for featuring MediaTel’s database on the Internet in last week’s news pages (MW November 29). We received a strong response to the piece, but this is something of a mixed blessing as most callers are ringing to get our site address. I wonder if you would print it (after all, it does include […]

Canon appoints first British managing director

Marketing Week

Electronics giant Canon has started its worldwide policy of employing non-Japanese in top-level management by appointing Martin Laws its UK managing director. Laws takes over this week, when former head Yukio Yamashita transfers to Japanese headquarters. A spokesman for the company says Laws – who joined the cameras-to-photocopiers company in 1976, when it first set […]

Burton mulls review of Principles advertising

Marketing Week

The Burton Group is believed be reviewing advertising for womens-wear chain Principles. The group, which has posted sales of 1.8bn so far this year, moved its advertising out of house earlier in the year by appointing TBWA to handle its Debenhams account. Mellors Reay & Partners was hired to run the group’s Burton Menswear campaign. […]

NO RISKS PLEASE, WE’RE BRITISH

Marketing Week

Britain is brimming with inventors, but few win backing for their ideas at home. From the clockwork radio to the Cyclone vacuum cleaner, products are more likely to see the light of day if they are taken abroad. Helen Jones asks why

Ever Ready tests IDG copycat rules with first case against Sainsbury’s

Marketing Week

Battery manufacturer Ever Ready is to be the first brand owner to test the Institute of Grocery Distribution’s new disputes procedure for copycat products. Ever Ready will pursue a case against Sainsbury’s, which it claims has copied the red and black blister card for Ever Ready’s Energizer brand in its own-label version. The company says […]

Satellite firm calls pitch for global brief

Marketing Week

Global mobile satellite communications company Inmarsat is looking for an agency to handle a 6.4m worldwide campaign. Inmarsat describes itself as an intergovernmental organisation, made up of 79 member countries. Participating companies include BT. It buys satellites, launches them and controls them in orbit, allowing any two parties with the right equipment to communicate with […]

Allied Domecq loses Euro marketing chief

Marketing Week

Allied Domecq has been dealt a severe blow after its European marketing chief Chris Banks re-signed to move to rival drinks company International Distillers & Vintners as international marketing director. Banks moves to the Grand Metropolitan-owned operation only seven months after taking up his role as marketing and strategic planning director for spirits and wines […]