Heinz UK is hunting for two new managers for its biggest division, grocery products. The executives will run the new canned goods and soups sectors as part of an ongoing restructure. The grocery products division – which accounts for about 60 per cent of Heinz UK’s 600m turnover – is to be split into three […]
PepsiCo, worldwide owner of KFC and Pizza Hut, is using the UK to test a new initiative offering both types of fast food through a single outlet. The move will test the feasibility of running both operations using shared facilities and resources, particularly kitchens and staff, as well as testing the impact on both brands. […]
News International has been accused of having “no respect for the advertising process” and “amateurism” following the six-month pitch for The Times 7m account. Rainey Kelly Campbell Roalfe scooped the business after a pitch process involving at least seven agencies. A decision is expected within ten days on The Sunday Times account, which is being […]
The Guardian has lost Tony Ageh, the brains behind many of its innovative sections, to Virgin Interactive Entertainment. Ageh, and his product development unit (PDU), was responsible for the Saturday Guardian’s The Guide, much of the title’s tabloid Section 2, the Observer’s Preview section and the ill-fated UK version of Wired. He is going to […]
Grey Advertising has won back the 10m European advertising account for SlimFast, after losing it to Publicis earlier this year. Grey already handles SlimFast in the UK and France, where the slimming supplements company spends about 8m. It is now understood to have regained control of the account in Germany, Italy, Scandinavia and Spain, where […]
Playboy Television’s “Morgasms” advertising campaign has generated 70 complaints to the Advertising Standards Authority. The objections centre on a poster headlined “Morgasms – Lets make love… erotic TV for lovers” which it is claimed is overtly offensive in a medium that can be seen by children. However, the ASA has rejected the complaint because it […]
Keith Snelgrove, Burger King marketing director for Europe, Middle East and Africa, has quit after 12 years. Snelgrove, who is understood to have returned to the US, is a former worldwide director of brand strategy at BK, which he joined from Campbell-Mithun Advertising in Minneapolis. He spearheaded BK’s marketing drive against rival McDonald’s this summer. […]
The utilities market is developing so fast that suppliers are having to innovate at the speed of light. Before too long, customers will be able to buy power from total utility companies – as electricity, gas and water concerns merge. Meg Carte
I have always believed that in our business perception lags reality but never to the extent indicated by your survey, “Why value for money conquers all” (MW December 1) For Young & Rubicam to receive the wooden spoon prize this year is both absurd and incomprehensible. It’s been our best year for many years from […]
Adopting our best Smashie and Nicey voices, we want to tell you about some lovely people in the world of posters – they won’t want to talk about it themselves. Poster buying specialist IPM has produced a piece of software designed to help agencies and advertisers cost the production of materials for poster campaigns. What’s […]
Lillywhites is aiming to become a global brand and will recruit an international head of marketing to its board, following its change of ownership earlier this week. The London sports store has been given a budget of 10m by its new owner, Portuguese food retailer and wholesaler Jeronimo Martins, to launch 12 stores in the […]
Tour operator Thomson is boycotting one of the UK’s biggest travel agents, Thomas Cook, following a row over its sales agreement with the retailer. Market leader Thomson has refused to sell holidays through Thomas Cook’s 385 branches since 12pm last Friday, claiming that the agency has “broken its agreement”. The move follows the news at […]
Alamo Rent a Car is setting up a European HQ and looking for someone to head its sales and marketing as it expands across the continent. It is now firmly established in the UK and Germany, with 27 outlets in each country. According to vice-president sales and marketing Mike Batt, based at the company’s US […]
Despite a poor nuptial track record, the union of young Windsor to Miss Public Relations should benefit all parties – or will it?
Bell Cablemedia is trebling its marketing budget for 1996 to 15m and has drawn up an agency shortlist for a 2m branding campaign. Bell, the UK’s third-largest operator, is to sell cable TV in the high street next year through Granada TV rental stores, as part of an aggressive marketing drive. Three agencies are pitching […]