CDP beats two in 2m Yorkshire Bank pitch

CDP has won the Yorkshire Bank account after a three-way pitch against Banks Hoggins O’Shea and J Walter Thompson (Manchester).

A campaign, worth up to 2m, will break at the end of February and is expected to consist of TV and press ads and mailings.

The first bursts will focus on the bank’s Flexible Payment Mortgage account, which allows customers to reduce the length of their mortgage and the net interest they pay.

David Gibson, manager of communications and media for Leeds-based Yorkshire Bank, says: “The campaign will emphasise the bank’s ability in tailoring solutions to meet customer needs. It will focus on flexibility, commonsense and our very personal approach.”

Yorkshire Bank has been without an agency since spring last year, when it parted company with Burkitt Edwards Martin.

Media buying will be carried out by Leeds-based Dixon Moutrie Silkstone, appointed in September.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here