DIGESTS

Center Parcs’ top marketer Jill Holder has left to join private healthcare giant BUPA. Holder was marketing manager at Center Parcs and reported to managing director Peter Moore. Moore will now take over marketing until a replacement is found. Moore was marketing director before becoming md. It is not clear which role Holder will be taking up at BUPA.

KP has undergone a major restructure in a United Biscuits shake-up. The rejig removes a layer of senior management, elevates chief executive of UB Snackfoods Malcolm Little to head the whole UK operation and sees the return of ex-Golden Wonder chief executive Doug Clydesdale as head of a new KP Crisps division.

Sony Computer Entertainment is seeking a head of marketing to replace Simon Jobling who is joining Kodak in a pan-European role.

Segaworld has appointed Byron Evans, formerly regional operations executive with Rank Amusements as general manager of the leisure complex which opens in the summer at the Trocadero in London.

Procter & Gamble is testing a new version of its laundry detergent, Fairy, in Carlisle. Fairy Biological, is being promoted on Border TV. Whereas Fairy Non-bio is aimed at mothers with young children who want a softer product, Fairy Biological is understood to be aimed at mothers with older children who need a stronger biological powder to get rid of tougher stains.

A Cadbury product likely to be called Gap have been put on hold following a trademark objection lodged by American clothing retailer Gap. Cadbury has called in lawyers to deal with the objection received from the clothing retail chain, which implies that it could be confused with a chocolate product registered under the name of Gap.

Ever Ready, the battery manufacturer, is not to pursue a lookalike case against Sainsbury’s through the Institute of Grocery Distribution’s disputes procedure.

The bread industry is to launch its first generic advertising for 14 years in an attempt to reverse a sales decline. The Flour Advisory Bureau, whose members include British Bakeries and Rank Hovis, is believed to have appointed an agency and is discussing a 3m budget.

Safeway has dealt a blow to market research company Nielsen by pulling its scanning data out of Nielsen’s Retail Index and Scantrack services. The move comes just two months after Safeway announced the formation of its own data company, Safeway Information Management Company (Simco), which sells data directly to suppliers.

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