Dulux reshuffle sees BBDO scoop 32m global account

BBDO has beaten J Walter Thompson to secure the entire 32m Dulux account as part of a global realignment. The business will be handled from London through Abbott Mead Vickers.BBDO.

The account was previously split as follows: JWT ran the UK, Ireland, Germany and India; BBDO the business in Australia; Ammirati & Puris/Lintas was responsible for the Far East; and Saatchi & Saatchi for the US, where Dulux is marketed under the Glidden brand name.

Following a secret pitch in November, the parent company ICI Paints is believed to have selected a single agency to focus on the Dulux dog and the Dulux brand name worldwide. The Glidden brand name is expected to be dropped.

Chief executive of ICI Paints Europe Denis Wright says: “ICI Paints is totally committed to realising and increasing the benefits of its global position. While we recognise the importance of effective local marketing, a business which gives equal importance to both local and global performance will, in the long run, be more successful.”

JWT has picked up the 5m Post Office Counters account, handled by GGT for the past six years, in a statutory review.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here