Five line up for NI natural gas account

Premier Energy, the British Gas subsidiary, has shortlisted five agencies for its 2m drive to bring natural gas to Northern Ireland later this year.

The subsidiary, set up in Belfast in 1992, says natural gas will be available from October following the move by British Gas to set up a 150m project to develop Northern Ireland’s natural gas industry.

A spokeswoman for the company says Irish and English agencies have been shortlisted, but she would not release any names. A decision is expected in the next week.

“Northern Ireland uses a lot of coal, oil and peat. Gas obviously has its environmental benefits,” she says.

An above-the-line campaign will run in conjunction with the availability of natural gas later this year. However, the company is still undecided on whether to advertise on TV.

British Gas has invested 450m in the venture, including the cost of buying and converting Ballylumford power station and building an undersea gas pipeline.

Premier Energy chief executive Peter Chester says gas will improve the air quality and increase competition, causing prices to fall.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here