How CDP’s showreel was no booty

It was the day of the pitch for the Yorkshire Bank advertising account when David Gibson, the bank’s communications manager, had to dash out early because his home had been burgled.

To David’s horror he discovered the thieves had cleaned out his Leeds home, not forgetting to swipe videos made by agency hopefuls Banks Hoggins O’Shea, J Walter Thompson (Manchester) and the eventual winner Collett Dickenson Pearce, which he’d planned to watch in the privacy of his living room.

But as he was picking up the broken glass in the kitchen, what should he find tossed aside as the crooks made their getaway but CDP’s precious efforts?

‘It was bizarre,’ said David, ‘The only video they decided to dump was CDP’s. Maybe they know something about advertising I don’t.’

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here