I read the article on turkey marketing in the December 15 issue and felt compelled to let you know we’re not all turkeys!
Sun Valley has been marketing Selected Quality Turkey over the past two years on very similar lines to those suggested in your article.
Although we do not market whole birds, we provide a wide range of fresh turkey cuts including steaks, fillets, leg and breast roasts, all of which, as well as making turkey a 52-week a year proposition, are marketed at this time of year to offer the consumer an alternative to a whole bird, which can last for days!
We run comprehensive campaigns to support Selected Quality Turkey, including press advertising, roadshows, sampling, recipe leaflets, and so on. Sun Valley has strong marketing partnerships with some of our major retailers, supporting them with tailor-made promotional packages and even joint branding.
Now you are abreast of Sun Valley’s marketing, who do I talk to about the party packs?
Sun Valley Poultry