Green Flag hands brief to Universal

Green Flag, formerly National Breakdown, has appointed Universal Manchester to handle its 5m media buying and planning account.

The appointment follows a two-way pitch between incumbent CIA Medianetwork and Universal. The Media Centre Manchester and TMD Carat had also previously pitched for the business.

The business is mainly short-term, direct response advertising and inserts in the national press.

The review follows the appointment of Eamonn Ferrin as marketing director last October. The company was relaunched as Green Flag with the 4m sponsorship of the England Football team last year.

The relaunch was designed to drop the word ‘breakdown’ from its name and the association with faults that stopped car dealers offering free membership with new car sales.

The company is the third largest car breakdown service in the UK after the AA and RAC.

The creative account, with Leeds-based Advertising Principles, is unaffected by the review.

CIA has handled the account since 1989, when it merged with Billett and Company, which had held the business since 1983.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here