Tetley ‘phasing out’ Lyons brand

Tea-maker Tetley GB is winding down its Lyons brand, following a change of company name last year.

Lyons decaffeinated tea bags are being withdrawn next month and are being replaced by Tet ley decaffeinated tea bags, which were launched at the beginning of this year.

Sources say the brand is gradually being phased out because of the lack of control over the Lyons brand since Allied Domecq de cided to carve up and sell its grocery interests.

John Nicholas, Tetley GB marketing director, says: “Tetley is a much bigger brand name, so on the decaffeinated tea it will give more reassurance to consumers.

“Clearly there are a number of companies that can use the Lyons brand name, so there is less con trol over its meaning,” he adds.

Last July Lyons-Tetley was sold by Allied Domecq for 190m to a management buy-out and the new company was named the Tetley Group. This comprises Tetley GB, Tetley International and Tetley USA.

Tetley is the UK’s brand leader with a 20.3 per cent share in a tea market, by value, worth 499m to August 1995.

The Lyons brand name is found on Quickbrew and on the speciality teas Red Label and Orange Label.

Lyons Biscuits has been sold to Premier brands and Lyons Cakes to Manor Bakeries. Lyons roast and ground coffee business was sold to Paulig, and the instant coffee business sold to Kraft Jacobs Suchard. Lyons’ cheesecake-making operation and its home bakery unit were sold to the Brandway Group.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here