DIGESTS

BBC is considering launching a pay-per-view sports channel to protect its coverage of major sporting events. BBC management regards this as one way of competing for sports rights with Rupert Murdoch. Last week, News Corporation offered 1.2bn for the European broadcasting rights to the 2000 and 2008 Olympic Games (Torin Douglas, page 17).

The Government this week outlined proposals for the regulation of digital TV. Encryption and subscriber management may need to be licensed separately, the DTI says. However, both licences could be held by a single organisation – such as BSkyB.

The Times has launched a direct mail campaign, giving the title free for three weeks to readers of rival newspapers who have their papers delivered at home.

The Citizen’s Channel, a cable TV service relaying continuous European parliamentary coverage, is due to launch in spring 1997.

The Radio Times is producing four different covers (right) to go on sale in Scotland, Ireland, Wales and England and marking the start of the BBC’s coverage of the Five Nation’s Rugby Championships.

Germany is enjoying the strongest growth in the global TV market, according to new research from MarketLine International. Global TV revenue is currently worth US$58bn (40bn) and this will rise to over US$67bn (44bn) by the end of the decade, the reports estimates.

Kiss 100, the London dance music station, and sister service Kiss 102 in Manchester, are running a joint promotion to find a new male and female supermodel with Calvin Klein perfume, CK One.

United Artists Communications advertising sales manager Nigel Taylor has been appointed director of advertising sales at The Box, the cable TV music channel.

Redwood Publishing has won the contract to publish a paid-for decorating magazine for ICI’s Dulux brands. The title, Colour, will be on sale in DIY stores twice a year.

The Audit Bureau of Circulations has tested an attendance audit of the 1995 London Motor Show for P&O Events.

IPC’s Family Circle magazine has been redesigned and is selling at 50p – half price – for its February issue.

The National Magazine Company has appointed Jennifer Sharp as director of corporate promotions. She was formerly promotions director for Harpers & Queen.

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