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I would like to offer Iain Murray some advice on how to write enlightening articles for your magazine.
However, I don’t know enough about it. Could he perhaps learn from this?
Norman Law
QA Marketing and Research
Woodley
Berkshire
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.