Publicis lands 6.4m satellite comms task

The global satellite communications company Inmarsat has hired Publicis to handle its estimated 6.4m worldwide campaign.

The appointment follows a four-way pitch which also included J Walter Thompson, Saatchi & Saatchi and Grey London.

The company is a coalition of 76 international companies, including BT. It buys satellites, launches them and controls them in orbit. This allows any two parties with the right equipment to communicate with each other. At the moment its main clients are shipping lines, airlines, aid and news organisations.

But the new advertising effort is designed to encourage wider business and consumer use and a reflection of growing market competition. No decision has yet been taken on whether to use television in the campaign but it is seen as a long-term programme to develop the brand.

Last year Inmarsat took a 15 per cent stake in ICO, a company which is developing a global handheld mobile telephone service in time for the year 2000.

It is also seeking an agency and has drawn up a shortlist of two unnamed agencies. It will make a decision early next month.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here