Vauxhall puts traffic jams on Net

Vauxhall is launching a service on its Web site to help drivers avoid congestion on the UK’s motorways.

The car manufacturer is paying traffic information company Trafficmaster for minute-by-minute data on the flow of traffic on the UK’s major trunk roads and motorways.

This information will be available free on its Web site in the form of maps giving the speed of traffic. The information is a version of Trafficmaster’s in-car system which is distributed by radio wave. The data has been converted for use on the Internet by IBM.

“Successful advertising on the Internet is about providing useful and entertaining information to make people come to your site,” says Mark Dickinson, group head with responsibility for new media at Vauxhall’s agency, Lowe Howard-Spink.

“You can’t just produce on-line brochures, you have to have a dialogue,” he adds.

Vauxhall’s Web site carries product information on its Frontera and Vectra marques.

Additional marques and more services are planned for the site later this year. The site’s address is www.vauxhall.co.uk.

BMW has launched a Web site, www.bmw.co.uk, which includes a secondhand car directory. The site will be expanded over the next few months and by the end of the year BMW’s 160-strong dealer network will also go on-line.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here