Brown’s surprise model behaviour

It would be unkind, and probably libellous, to suggest that Bartle Bogle Hegarty is having to cut costs to help pay for John Hegarty’s wife’s shopping trips.

But the agency appears to have saved a fortune in modelling fees by using Kevin Brown – part-time resident at Soho pub The Sun and 13 Cantons and Motive’s media director – to play the part of a punter in its Lukcy Lotto poster campaign.

Mr Brown, who is more usually seen slumped against bus stops at dawn, will be appearing on 5,000 Adshel sites around London looking suitably surprised at his scratchcard.

Any suggestions that it is a wanted poster sponsored by the Sorrento bar owners’ association following a memorable Brown sojourn aren’t very funny.

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