Digests

DDB Needham has won the FF40m (5.5m) Gaz de France account. Others competing included EURO RSCG GBHR, FCB, Jean & Montmarin, Saatchi & Saatchi and CPP.

Lego (right) is introducing a range of branded clothing for children in Germany, in conjunction with mail-order house Otto Versand.

Sony was among the first companies to register an application with the European Trademark Office, which opened for business in Alicante, Spain on January 2.

Rewe, the German supermarket chain, has taken a 40 per cent stake in private TV channel Pro Sieben.

The Société Générale FF75m (10m) account in France is moving to Young & Rubicam after an eight-month pitch. CLM/BBDO, BL/LB and ex-account holder Saatchi & Saatchi also competed.

Barcelona is to get a second cable service within six months. The new company – Cable y Television de Catalunya (CTC) – is jointly owned by US West, banks La Caixa and Banco Santander, utility company Enher and a number of other investors.

Media Markt, the consumer electronics chain owned by German retailers Metro and Kaufhof, plans to launch stores in Spain within the next six months.

German post offices are to trial the sale of food and impulse items. An initial ten stores, all in the Berlin region, will participate.

Coca Cola Beverages is moving all its media-buying in France out of Universal Media and into Carat. The business is worth about FF70m (9m) and covers all the company’s brands.

Shandwick has strengthened its presence in Italy by taking over the public relations interests of ad agency Armando Testa. Shandwick already owns two agencies in the country.

BP is testing electronic supermarkets in ten of its German service stations. The machines incorporate a video screen through which a female presenter informs customers about the goods on sale. The goods are ordered by pressing a button and paid for with a swipe debit card.

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