Warner loses second marketing executive

Time Warner Interactive has lost a second senior marketing manager since December, with the departure of international marketing manager Mikah Martin-Cruz.

Martin-Cruz’s exit comes only a few weeks after former head of marketing Jeff Tawney left, just after the software publisher merged with Warner Interactive Entertainment.

The job of international marketing manager may be up for review as part of a restructuring of TWI’s marketing department.

Martin-Cruz and Cindy Church, international marketing manager for TWI’s distribution wing, were both responsible for the marketing director’s job when Tawney decided to leave.

However, Mark Edridge, former Nintendo head of marketing, has replaced Tawney this month, and is believed to be taking a different approach to the TWI products.

Titles owned by TWI include Constructor and Z. Edridge is responsible for a 2m European marketing budget, including an advertising account which was moved out of Mustoe Merriman Herring Levy into Bean MC late last year.

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