Month: January 1996

TV media spend to ‘plateau’ in 96

Marketing Week

The end-of-year slowdown in advertisers’ TV spend is likely to continue through the first quarter of 1996. Agencies forecast that ITV will increase ad revenue by two per cent compared with last year, across the first quarter of 1996, with January and February coming in flat and March increasing slightly. ITV’s forecast revenue compares with […]

Brown’s surprise model behaviour

Marketing Week

It would be unkind, and probably libellous, to suggest that Bartle Bogle Hegarty is having to cut costs to help pay for John Hegarty’s wife’s shopping trips. But the agency appears to have saved a fortune in modelling fees by using Kevin Brown – part-time resident at Soho pub The Sun and 13 Cantons and […]

Warner loses second marketing executive

Marketing Week

Time Warner Interactive has lost a second senior marketing manager since December, with the departure of international marketing manager Mikah Martin-Cruz. Martin-Cruz’s exit comes only a few weeks after former head of marketing Jeff Tawney left, just after the software publisher merged with Warner Interactive Entertainment. The job of international marketing manager may be up […]

Double blow for UK Online as duo depart

Marketing Week

Internet service provider UK Online has suffered its third top departure in as many months. Jennifer Perry, director of sales and marketing, quit last week along with her husband, Roland Perry, director of business development. The duo cite differences in “future direction” as the reason for leaving the company which launched last autumn. Editor in […]

Mars chief walks out of 20m-budget post

Marketing Week

Mars’ head of TV production Terry Slade-Baker, who controls the company’s 20m European advertising production spend, is leaving the company. Slade-Baker who joined last May from D’Arcy Masius Benton & Bowles, where he was head of TV, is emigrating to New Zealand. Mars buying manager Nigel Scorry confirms Slade-Baker’s departure and says that the role […]

Superstores ignite forecourt price war

Marketing Week

Supermarkets are selling petrol cheaply as a loss leader, forcing major players such as Esso and Shell, to slash prices. Is this a prudent loyalty drive, or a reckless war that could change the map of petrol retailing?

VIDEO NATION

Marketing Week

An increasing number of companies, faced with selling complex products or communicating less than exciting messages, are finding videos are a dramatic – and successful – alternative to the mailer for catching the public’s attention and gleanin

Meningitis body to boost awareness

Marketing Week

The National Meningitis Trust is talking to advertising agencies about running an awareness campaign, following recent out-breaks of the disease. A budget has not been set but the trust is hoping for an award from the National Lottery to fund it. Spokesman Jason Blackburn says the campaign will be aimed at 16 to 24 year-olds, […]

Research by numbers works

Marketing Week

Iain Murray’s item on qualitative research (MW January 5) claims that assessing the electorate is unimportant. But politics is about having a certain attitude. Politicians can be careless with other people’s (working) lives, and any profession – including qualitative research – that gives politicians a reality check on the view from the Clapham omnibus can’t […]

IBM rejig gives UK executive control of $1bn Euro direct marketing spend

Marketing Week

IBM is restructuring its $1bn (650m) direct marketing across Europe and has appointed its UK head of direct marketing to run the operation. Nick Leon becomes director of hybrid marketing – responsible for co-ordinating all direct marketing efforts across Europe. The computer company’s direct marketing has grown from virtually nothing to a $1bn budget department […]