Coca-Cola marketing director George Bradt has been promoted to vice president of Coke in Japan. The move is seen as a reward for his efforts in Coke’s battle with own-label colas. Bradt will take a strategic role at Coke in Japan , and will be responsible for increasing the company’s consumer understanding across all its […]
KP Snacks wanted to rejuvenate advertising for Hula Hoops, by restoring its appeal to the core market. Group research highlighted the importance of its shape – so how could the ads exploit it? Martin Glenn of Walkers reviews the new campaign
A topical debate on TV and sports events saw heated argument for and against Sky’s strategy on rights.
The oil giants have been caught at their own game, but how will they respond to the new challenge from grocery multiples? George Pitcher reports. George Pitcher is joint managing director of media consultancy Luther Pendragon
IBM is restructuring its $1bn (650m) direct marketing across Europe and has appointed its UK head of direct marketing to run the operation. Nick Leon becomes director of hybrid marketing – responsible for co-ordinating all direct marketing efforts across Europe. The computer company’s direct marketing has grown from virtually nothing to a $1bn budget department […]
Cable operator Telewest is launching a promotional offer worth 9.24m to boost subscriptions following concern in the City about the industry’s under-performance. Under the “cutting edge” initiative, packs will be sent to 840,000 UK households explaining how cable can cut the cost of phone bills. In addition, there is a promise of four hours’ free […]
More O’Ferrall Adshel is restructuring its senior sales and marketing departments, replacing staff appointed by previous managing director Richard Pears and appointing its first joint sales and marketing director. National sales manager Chris O’Donnell has been promoted to sales director of Adshel – MOF’s bus shelter and six-sheet poster division. The company is also creating […]
Another week, another rollover. In defiance of all the laws of chance, the National Lottery jackpot has gone unwon twice in a row for the second time in a month – something that’s only supposed to happen once every 400 years. So brace yourselves for a repeat this week of the lottery fever which swept […]
More O’Ferrall Adshel is restructuring its senior sales and marketing departments, replacing staff appointed by previous managing director Richard Pears and appointing its first joint sales and marketing director. National sales manager Chris O’Donnell has been promoted to sales director of Adshel – MOF’s bus shelter and six-sheet poster division. The company is also creating […]
Reebok is appointing a new chief marketing officer to lead its global strategy as part of a restructure of senior management. Pat Hambrick, US head of Women’s Sports and Fitness, will be based at Reebok’s Massachusetts head office and report to president Robert Meers. It is believed she will be responsible for unifying the company’s […]
There are many apocryphal tales of agency pitches that have gone horribly wrong. But there are many more that are based on fact. Jon Rees spills the beans on the old vices of sex, drugs and rock ‘n’ roll
Troubled London radio station Viva! is pinning its hopes on improvements to the quality of its transmission, which it aims to introduce in the late spring. Last week, the station axed three presenters, a producer, some freelances and a member of the marketing team in an attempt to cut costs. Discussions are underway with NTL […]
New Zealand Tourist Board is axing Saatchi & Saatchi and handing its 1m account to Mustoe Merriman Herring Levy. The agency will help devise a campaign to attract younger travellers to go down under.
Alan Mitchell in “Devising a brand new experience” (MW January 19) was lost for a word to describe the full breadth of elements that combine to make or break a brand. Let me help him out. The beast which still does not have a proper name is called reputation. It may not be a new […]
Canadian company Cott, which rocked the cola market by supplying premium own-brand colas to supermarkets, is launching the first product under its own name in the UK. It is an alcoholic cola called Barker’s Liquid Gold, labelled “made by Cott in the UK”. A spokesman for the company will not comment on whether this product […]