Month: January 1996

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Lukcy operator alleges Camelot salesforce is leaning on retailers, echoing earlier bully-boy claims

Computer giant IBM has appointed Ray Freeman as its first worldwide vice president of advertising and promotion. Freeman was previously vice president of communications for IBM Europe, the Middle East and Africa. He was responsible for all marketing and advertising across those regions and individual marketing directors in each country reported directly to him. Freeman […]

Colgate Palmolive has axed marketing support for its household cleaning brand, Ajax. Observers believe the move heralds the brand’s disappearance from supermarket shelves. Simon Shneerson, business development manager for Ajax, says that support has been pulled from the brand in favour of Colgate Palmolive’s more profitable oral and body care sectors. He adds that the […]

Alcoholic soft drinks were latched onto by brewers desperate to win over young people who had snubbed beer and cider. But their drive has backfired, with drinks such as Hooper’s Hooch condemned for their appeal to teenagers. Amid calls for suc

The outcome of Virgin TV’s judicial review of the ITC’s decision to award the Channel 5 licence to Channel 5 Broadcasting is expected soon, possibly by Friday. Virgin TV goes to the High Court today (Wednesday). It is supported by New Century Television – the Rupert Murdoch consortium that also failed – which was granted […]

Direct Line, the insurance giant, is understood to be hunting its first group marketing director. It is also about to announce a replacement for Ian Craig, the head of marketing for home and motor insurance arm, Direct Line Insurance. The UK’s biggest motor and household contents insurer, is planning a top-level shake-up of the marketing […]

After slashing R&D during the recession, manufacturers are only now beginning to invest in new products, but innovation is still scarce.

European food and drink giant Danone is adding its name and logo to its UK branded products to raise the company’s profile. Volvic mineral water is the first Danone brand to feature the group badge – a child looking at a star with the parent company name underneath – on its newly designed label. Evian […]

Duncan MacGillivray, the Australian who invented Two Dogs alcoholic lemonade, has come clean and explained how he chose the drink’s name. It is the punchline of a famous and rather coarse joke. A little Native American boy asks the chief of his village: “Why is mummy called Little Running Stream?” The chief replied: “Well, when […]

Graham Hinton, former chairman of D’Arcy Masius Benton & Bowles, is emerging as the favoured candidate for a senior role at Bates Dorland.

Vauxhall Motors is approaching agencies to develop a strategic plan that will allow link-ups with other brand owners, to share the marketing cost of selling its cars. Five agencies will pitch their ideas to the car maker next week to develop ideas, in the second stage of what is planned as a long-term scheme. It […]

At one time consumers were willing to take brands at face value, but as marketing literacy rises, so is interest in the companies behind the brands. This is radically changing corporate strategy but how are companies meeting the challenge of c

As brewers face pressure group wrath for luring tots to alcohol, what are the implications for the rest of the drinking nation?

Kimberly-Clark is seeking to license the Kleenex Velvet toilet tissue and Kleenex kitchen towels brands, as a means of skirting European Commission competition rules. The initiative follows an EC ruling on the merger between Kimberly-Clark and Scott. The two companies will both have to divest key brands. The new licensee will be able to use […]