ITV has appointed M&C Saatchi to handle its 5m advertising push this year after a two-way pitch with Bartle Bogle Hegarty. Media agencies are known to be chasing the media buying. M&C’s work is intended to halt the decline in ITV’s audience share, especially young upmarket males, who are moving to Channel 4 and satellite […]
British Shoe Corporation marketing manager Chris Lukehurst is leaving this month to join Barclays Bank. Lukehurst has been head of the corporation’s Hush Puppie brand for more than two years. He previously worked for BSC as head of advertising and promotions. His appointment as Hush Puppie’s marketing manager was part of a reshuffle at BSC […]
The marketing controller for Ranks Hovis McDougall’s Paxo has quit mid-way through its advertising agency review. Nick Allen, in charge of marketing Paxo stuffing and Saxa salt, was running the pitch for the 1.5m account. It came up for review last year when Paxo parted company with WCRS, which chose not to repitch. Allen had […]
Vauxhall is launching a service on its Web site to help drivers avoid congestion on the UK’s motorways. The car manufacturer is paying traffic information company Trafficmaster for minute-by-minute data on the flow of traffic on the UK’s major trunk roads and motorways. This information will be available free on its Web site in the […]
True, David Sainsbury has inherited an empire, but is he the man to rule it? The City will be scrutinising the effects of a reshuffle. By George Pitcher. George Pitcher is joint managing director of media consultancy Luther Pendragon
Kimberly-Clark is seeking to license the Kleenex Velvet toilet tissue and Kleenex kitchen towels brands, as a means of skirting European Commission competition rules. The initiative follows an EC ruling on the merger between Kimberly-Clark and Scott. The two companies will both have to divest key brands. The new licensee will be able to use […]
ITV representatives meet MEPs in Strasbourg this week to persuade them to overturn a European Parliament decision to reduce the number of ad breaks allowed in televised feature films. The parliament’s culture committee began voting last week on 250 amendments to the revised broadcasting directive. By Friday, the immediate threat to children’s advertising on TV […]
Taking the rise has always been one of the English pub goers’ more endearing habits. So when Bass decided to use irony for its campaign for Worthington Best bitter, it was bound to raise hackles. In this case, it was the super serious marketing daleks at Pedigree Petfoods who failed to see the funny side. […]
Colgate Palmolive has axed marketing support for its household cleaning brand, Ajax. Observers believe the move heralds the brand’s disappearance from supermarket shelves. Simon Shneerson, business development manager for Ajax, says that support has been pulled from the brand in favour of Colgate Palmolive’s more profitable oral and body care sectors. He adds that the […]
The outcome of Virgin TV’s judicial review of the ITC’s decision to award the Channel 5 licence to Channel 5 Broadcasting is expected soon, possibly by Friday. Virgin TV goes to the High Court today (Wednesday). It is supported by New Century Television – the Rupert Murdoch consortium that also failed – which was granted […]
After slashing R&D during the recession, manufacturers are only now beginning to invest in new products, but innovation is still scarce.
Cogent is closing its present London office in a complete restructure of its operations. It is thought chairman Bill Husselby, who owns over 90 per cent of the company, is keen to reduce costs by consolidating the operation in its less costly Midlands office. Managing director John Wringe confirms the focus of the agency will […]
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Former Del Monte marketing chief Philip Wade, a casualty of the company’s last management restructure, has been appointed European sales and marketing director at a US home safety company. Wade took up his new post late last year at BRK Brands Europe, based in Newbury, which produces First Alert, a home fire and safety products […]
The fight to keep sports events like the Cup Final off ‘pay-TV’ has not been aided by the new BBC boss’s views on the subject. By Torin Douglas. Torin Douglas is BBC TV’s media correspondent