Fly now and pay later – it could be you

It is well known in adland that Mike Davis, managing director of Leagas Shafron Davis Ayer, is the older brother of Peter Davis, director-general of Lottery watchdog Oflot.

Peter is the chap who got into a spot of bother last year over a couple of free flights given to him by GTech, one of the partners in the national lottery operator Camelot.

It is perhaps not so well known that Davis major is now getting in on the act.

His agency has just launched a sparkling holiday promotion in The Independent and The Independent on Sunday. Its name? Fly Now Pay Later. A further competition is appropriately called Fly Now Pay Never.