Brief
Mercury Communications is in-vesting 2.5m in a press push to position itself as a business phone operator and steal BT’s thunder. It will also act to distance itself from sister company Mercury One-2-One. The campaign opens this weekend on every ad space in the business section of The Sunday Times. ‘The company was into business cust-omers, phone boxes and domestic users because it did not want BT to attack any one area,’ says market-ing services manager Dominic Owens. ‘But it has sold the phone boxes, rationalised staff and is now committed to the business market.’
