Incentive World lures big names

The first Incentive World Show has attracted 75 exhibitors. The event which takes place from February 20 to 22 at Wembley Exhibition Centre.

Household names signed up by organiser Avenue Exhibitions include Next Retail, Kodak, Kingfisher, Samsonite, Berol, Garrard, Wedgwood, Sainsbury’s, Stuart Crystal and Burberrys Incentive Services.

Buyers who pre-register for complimentary admission also get the chance to travel to Wembley from London Underground stations for free. Courtesy buses from Wembley Park tube station will run to the exhibition centre during the show.

Avenue Exhibitions has backed its support for the sales promotion and incentive industry by agreeing to sponsor the Institute of Sales Promotion and the British Promotional Merchandise Association’s education programmes. Show creator and organiser Ian Allchild says: “Our commitment to education programmes to raise standards is a priority that is second to none.”

Incentive World is collaborating with the European Federation of Sales Promotion on the European Hosted Buyer Programme, which will bring more than 100 top level corporate buyers from ten countries across the Continent to the show.