Nestlé adds ‘holes’ to the Polo range

Nestlé-Rowntree is launching an extension of its mint brand Polo.

The company is to sell packets of tiny round mints, dubbing them the “holes” of its famous 46-year-old sweet.

According to sources, the new mints expand the storyline of recent advertising created by J Walter Thompson.

This shows a solid Polo on a factory conveyor belt having its hole punched out by a machine.

Sources say that the new con fectionery, likely to be called “Polo Holes”, will appear in original flavour as a limited edition but the line may be adopted permanently depending on the sweet’s sales.

In 1994, Nestlé-Rowntree made its first major changes to Polo, when it launched a Spearmint flavour and a Strong variant.