DIGESTS

Marks & Spencer (right), shortly to open its first German store in Cologne, has appointed Munich agency Heye & Partner to handle its advertising in the country.

Marks & Spencer (right), shortly to open its first German store in Cologne, has appointed Munich agency Heye & Partner to handle its advertising in the country.

Résonnances, the French agency, has ended its relationship with the Ayer group and joined up with Worldwide Partners, which claims to be the leading network of independents.

TF1, France’s leading terrestrial TV station, is to launch two trial pay-TV services this year.

GWA, the German ad agency association, has confirmed it plans to launch a new awards scheme – the ‘Euro-Effie’ – and is already in talks with its counterparts in the UK, France, Holland, Switzerland and Austria about their participation.

The Greek government has introduced regulations similar to France’s Loi Sapin, to regulate media-buying practices.

BDDP is to handle the F22m (2.6m) account of French water company Lyonnaise des Eaux, following a pitch between 14 agencies in which Alice was the losing finalist.

Springer & Jacoby has resigned its Molkerei Alois Mller account because of differences of opinion over work currently airing. Mller is a manufacturer of yoghurt and other dairy products.

Apple is believed to be talking to agencies in France, through intermediary Gibory Consultants.

Coca-Cola and Nestlé are reported to be preparing the joint launch of a new, coffee-based drink in Spain.

RAI, Italy’s public radio authority, is considering turning its leading station, RAI Radio 1, into an all-information channel along the lines of the BBC’s Radio 4 and Radio 5 in the UK.

Filipacchi’s decision to pull out of the bidding for titles owned by French publisher VSD, the indebted publishing group, leaves Germany’s Prisma and the UK’s EMAP as the only interested parties.

In Germany, demand for almost all kinds of advertising staff grew last year, according to industry association ZAW. The number of advertised posts rose 21 per cent to 5,308.

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