Month: February 1996

Broadcast sponsorship ‘has limit’

Marketing Week

Advertisers should look beyond simple sponsorship of television programmes, Laser commercial director Paul Chard will tell advertisers and agencies at a presentation in London today (Wednesday). Programme sponsorship currently accounts for about 1.5 per cent of ITV’s total advertising revenue, which last year amounted to 21m in national deals alone. “Sponsorship will mature at about […]

A&L switches to below the line

Marketing Week

Alliance & Leicester is planning to switch much of its 18m above-the-line budget, through BMP DDB, below-the-line, after appointing a core roster of three direct marketing agencies.

Telegraph reconsiders PEPs

Marketing Week

The Telegraph is reconsidering its plans to launch a service for readers to buy Tessas and PEPs off the page, in the face of advertiser opposition. “If you buy through The Telegraph it will repatriate two per cent of the commission that the financial services companies would normally keep,” says Len Sanderson, deputy managing director […]

Boots to relaunch its magazine as give-away

Marketing Week

Boots the Chemist is to relaunch its in-store magazine as a give-away, to increase its circulation. Boots is hoping to achieve a circulation of 1.5 million for the title compared with the 100,000 it achieved when it was on sale at 95p last year. It will move from being a quarterly to publishing twice yearly, […]

Kraft’s Smith moves over to strategic role

Marketing Week

Phil Smith, Kraft Jacobs Suchard vice-president for cheese and grocery across the whole of Europe, has taken on a strategic development role at the food giant. Smith, a former UK marketing director for Kraft General Foods, now becomes vice-president for strategy and development for KJS western Europe. This includes the French, German, Italian and Spanish […]

LOCAL HEROES

Marketing Week

It’s all hands to the pump for regional breweries as national brands wield burgeoning marketing budgets and encroach on their territory. Growing concentration of interests may be the best way of fending off the big players.

Running down the wrong track

Marketing Week

I read the article “Track to the Future” (MW February 9) with considerable dismay. The piece contains a rather serious error. The piece refers to the official timekeeper for the 1996 Olympic Games as Seiko. In actual fact, Swatch is the official timekeeper. Our role as “official timekeeper” has been communicated on pack since the […]

Paris Ritz considers sale of brand licences

Marketing Week

The Paris Ritz Hotel has been in negotiations to sell exclusive licences to companies wanting to put the famous brand on their products. In December, the hotel clinched a deal with French champagne company Jacquart to allow it to use The Ritz brand for its bubbly – which is currently only sold in the hotel. […]

UK Gold takes on C4 executive

Marketing Week

Channel 4 client sales manager Paul Taylor has been appointed sales director of UK Gold and UK Living, taking over from Nick Milligan who was recently appointed sales director for Channel 5. However, Milligan remains at the satellite channels for the time being, as negotiations continue with UK Gold and UK Living chief executive Bruce […]