Month: February 1996

Hello! grabs top slot for glossy mags

Marketing Week

Hello! has become the UK’s best-selling upmarket women’s magazine in the latest Audit Bureau of Circulations figures. Hello! achieved a circulation of 494,803 in the July-December ABCs. This is its highest ever sales figure and took the magazine above the long-time leader of the glossy magazine market, Good Housekeeping. Good Housekeeping fell 5.8 per cent […]

Pharmaceutical firms build databases to fight own-label

Marketing Week

Pharmaceutical companies are developing customer databases as their brands lose out to own-label and generic prescription health products. Manager of the health sector at ICD Marketing Services, Alyson Jackson, says every major pharmaceutical company in this country is investigating sampling programmes and building databases to promote those products which can be sold without prescriptions over […]

UPWARDLY MOBILE

Marketing Week

Business class had to take a back seat when companies cut their travel budgets during the worst years of the recession, but airlines are now luring passengers back into the front cabin. James Luckhurst enjoys the flight

Anthony Nares, managing director, Centaur Comms

Marketing Week

Anthony Nares, founder of Marketing Week and managing director of Centaur Communications – which owns the title – died in a skiing accident last Monday. He was 53. He will be remembered as a highly energetic, debonair figure whose uncompromising pursuit of creative publishing ideas was always highly stimulating. Above all, his colleagues will miss […]

Remy picks third md in 12 months

Marketing Week

Remy & Associates (UK) has appointed its third managing director in the past 12 months. The shake-up of senior management signals the company’s difficulties in arriving at a coherent business strategy for the UK.

PITCH BATTLE

Marketing Week

It is now the turn of the conference and exhibition sector to endure the worst aspects of pitching. For a young industry, it is an expensive and frustrating process and is leading to determined efforts to change the system.

Top prizes on offer in salary game

Marketing Week

There is a new game in town for media directors. Known as the “Optimedia all-comers salary challenge”, its popularity has really taken off. The rules of the game are fairly simple, you have to be a high profile media director with lots of mentions in the trade press and hopefully the odd big account win. […]

JWT and O&M win Kodak battle

Marketing Week

Kodak has centralised its global advertising account worth more than 200m into Ogilvy & Mather and J.Walter Thompson. The loser is Young & Rubicam, which has already lost its 20m pan-European account and faces further loses in the US. The New York based photographic giant announced its decision to centralise advertising into the two agencies […]

A gardener’s delight at GGT

Marketing Week

I read with interest your item “GGT has ensured the four directors of GGT Direct who are leaving to join Lowe Direct will honour their contractual obligations until the end of April” (MW February 16). As one of the four directors referred to, I find the inference that there was perhaps some doubt we might […]

Poor sales imperil Observer ad rates

Marketing Week

Press buyers are to get tough with The Observer on its advertising rates because of sliding circulation. The newspaper’s January ABC figure of 449,529 was five per cent down on January 1995 and, more worryingly, down on its December 1995 figure by 0.8 per cent. December is traditionally a newspaper’s worst month, but The Observer’s […]

LNR to revamp services following ITN/GWR deal

Marketing Week

London News Radio’s two London stations, News 97.3 FM and News Talk 1152 AM, will relaunch after a long-awaited deal was struck last week with ITN and GWR. GWR is taking over responsibility for revamping the AM service, ITN for FM, GWR chief executive Ralph Bernard confirms. “Exact changes will be decided after comprehensive research,” […]