Proton Cars UK has appointed Bristol start-up agency Bedrock to handle its 5.5m advertising account. Bedrock, which was formed last September by Bob Bennett, a former board director of McCann-Erickson Bristol, won the business following a pitch against BDH, Stowe Bowden Wilson, Mitchell Patterson Aldred Mitchell and McCann-Erickson Bristol. The incumbent, Warrington-based Quadrant Advertising, was […]
Drinks marketer Harry Drnec, a former boss of Anheuser Busch in Europe, is to become managing director of the Red Bull company which produces the energy drink of the same name. Drnec, who left Anheuser Busch in 1989, will continue as chairman of Thorn Lodge, the company he set up after quitting as chief executive […]
Strong advertising has put Levi-Strauss way ahead of its rivals and given its 501 brand cult status. Michele Simpson finds out where this leaves its competitors and what they are doing to win a share of the market
Payment of hidden surcommission – or additional fees – to media owners and agencies is on the increase because of the structure of the UK media industry, the Media Circle conference in Guernsey was told last week. Mike Smallwood, media director of Lowe Howard-Spink, told delegates in a closed session that the drive for media […]
Virgin Radio is to restructure its sales department following the appointment of Kathryn Jacob, former agency sales director at IPC Weeklies magazines group, as sales director and the subsequent resignation of sales controller John Quinn. Jacob takes on a role left vacant since the promotion of John Pearson to managing director last year. Quinn, who […]
The latest Prospectus from CAM (Communication Advertising & Marketing Education Foundation) tells students that in light of Europeanisation “as Wales is to England so UK is now to EU”, and that the “home market for the UK’s goods and services
As large retailers put increasing pressure on premium branded goods, manufacturers should look at other ways of selling. By Will Hamilton
SC Johnson has handed the new post of European director of marketing to Luis Faria, former head of Johnson Wax in Spain and Portugal. The household products giant created the post before ousting its vice-president for Europe Gianni Montezemolo. He left three weeks ago, following a clash over the globalisation of the company’s marketing (MW […]
May I set the record straight concerning research into Rowntree’s Fruit Pastilles, “In search of the perfect fruit pastille” (MW January 12 ). Had Iain Murray contacted us before writing his article, we would have told him that our Research and Development Centre in York is involved in research into food ingredients in partnership with […]
GrandMet Foods Brands commercial director Tony Mair and marketing director Clive Whittaker have both moved. Whittaker joins NFC Moving Services as group marketing director at the end of March. Mair has been promoted within the Grand Met Group, but the company refused to give details. Mair will be replaced by Martin Jamieson, formerly commercial director […]
When the Lords Hollick and Stevens appeared before a surprised City last week to announce the terms of the merger agreed between the two, they disclosed the valuations each had placed on the other’s company. The City listened to their arguments, agreed with their calculations, and asked one or two pertinent questions about discounted cash […]
Orange, the mobile phone network operator, is planning to launch its own branded credit card in April. This disclosure comes as Orange launches a 5m campaign to advertise its national reach. Orange is believed to be negotiating with a US bank, MB&A, which will facilitate the launch of an Orange-branded Visa card. The card will […]
.Some would say it’s an impossible challenge, but the new editor of the Daily Express aims to return his paper to past glories. By Torin Douglas. Torin Douglas is BBC Radio’s media correspondent
Scholl Consumer Products is talking to advertising agencies about handling its UK account as part of a multi-million pound relaunch of its products. The company plans to launch a campaign this year to change public perception that Scholl is shoe rather than foot healthcare oriented. Scholl has announced its plans to overhaul the brand, including […]
Marketers have recognised ‘third-agers’ as a goldmine, especially receptive to tailored communications.