Month: March 1996

Eurosport signs 2.5m sponsors for Euro 96

Marketing Week

Eurosport has signed up about 2.5m worth of business with Coca-Cola, JVC, Carlsberg and General Motors to sponsor its coverage of the Euro 96 football championships, which kick off on June 8. The four companies will be joined by Digital Equipment Corporation which will sponsor a league table charting daily events. The channel’s director of […]

HIGH STEAKS

Marketing Week

The latest scare over ‘mad cow disease’ has sparked public chaos, with sales in free fall as shoppers shun beef. But how can the food industry, led by giants such as Burger King and McDonald’s, regain consumer confidence?

Sega mocks Nintendo over 64 console delay

Marketing Week

Sega is making the most of Nintendo’s current vulnerability with the launch of a press campaign which is a blatant attack on Nintendo’s much-delayed Ultra-64, now re-branded Nintendo 64. The national press campaign, breaking on April 24, has been devised by McCann-Erickson which denied earlier speculation that Sega was reviewing its 20m pan-European account out […]

Cable can help local television

Marketing Week

Torin Douglas (MW March 15) makes some good points about the intense competition facing the future of cable television as digital and new satellite services fight for a share of viewers. He paints a grim picture, but misses the one vital element that only cable TV can deliver – truly local television. Terrestrial television is […]

TALKING SHOP

Marketing Week

Just as shopping was one of the hallmarks of the Eighties, the retail magazine is a phenomenon of the Nineties. It reflects some recent marketing concerns such as the importance of developing dialogue with consumers and adding value in increasingly competitive markets. Redwood Publishing is a leader in the field, producing magazines for outlets as […]

Brief

Marketing Week

Jamont UK has launched KittenSoft, which it claims will challenge Andrex’s position as the premium toilet paper brand. The launch is backed by a 3m multimedia drive through Bates Dorland, starting May 1. The 40-second ad combines a hard/soft-sell approach, with technical product details being listed while the listener daydreams about a white kitten playing […]

ICD research exposes promiscuous shoppers

Marketing Week

Older professionals who are not direct mail responsive are likely to be the most loyal customers, according to new research from ICD Marketing Services. Loyal consumers are also probably Diners Club members, who opt for sailing holidays and are unlikely to support charities. Disloyal consumers tend to be younger, have up to three children under […]

Agencies find it difficult to trust

Marketing Week

Our Web site address on the Internet is:http://www.marketing-week.co.uk/mw0001. Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT C

SB pools 34m into MediaCom

Marketing Week

MediaCom has won SmithKline Beecham’s 34m UK media buying and planning centralisation after a three-way pitch. The media dependent, part of the Grey network, defeated SB’s other incumbent, YMG Carat, and The Network, Ogilvy & Mather’s media operation. The centralisation had been widely expected since SB’s acquisition of Sterling Healthcare in August 1994. With the […]

Pub problem is not much of a surprise

Marketing Week

I read with interest the article discussing the plight of our traditional pubs in the UK, “Inn Jeopardy” (MW March 15). It really came as a surprise to me that people seem more content to drink at home. I mean, can anybody really expect to sample the delights of warm beer served in glasses with […]

Shell and BP stay loyal to schemes

Marketing Week

Reports of the death of the customer loyalty scheme – for petrol retailers, at least – appear to have been premature. When Esso decided to abandon its Tiger Tokens in favour of its price-cutting strategy Pricewatch, some observers suggested all petrol retailers would abandon collection schemes and loyalty programmes. In fact, the reverse appears to […]

Bare cheek of a former party animal

Marketing Week

Who said that financial services marketing is boring? Certainly not The Diary. Two weeks ago a woman was appointed to a senior marketing position in the life division of a very big blue bank. Since then, we have discovered that in her former life she was known as a bit of a party animal. At […]