Greenwich launches Millennium marque

The National Maritime Museum in Greenwich is launching Greenwich Meridian 2000 as the official marque to position Greenwich’s Old Royal Observatory as the focal point for world celebrations marking the Millennium.

The Observatory, which sits on the Greenwich Meridian at zero degrees, is the official starting point for each new year – and so it will be for the new century as midnight strikes on December 31, 1999, NMM claims.

A Greenwich Meridian 2000 marque, designed by Sampson Tyrell, will be unveiled tomorrow (Thursday) when details of a four-year package of marketing and licensing activities, developed with marketing specialist BDS Sponsorship, will be announced.

As well as licensing the Greenwich Meridian 2000 logo, companies will be approached to participate in a “1,000 Days Countdown”. This will be launched next April when companies get the chance to “buy” a day in the run-up to the year 2000.

In return, they will have access to the Old Royal Observatory and be able to tie in a marketing campaign or promotion to the date. Their name will be added to the Greenwich Meridian 2000 Countdown Register.

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