Hoover ghost must finally be laid to rest

In your news article Anchor pans Hoover for “ruining” offer (MW February 23), the Hoover flights promotion fiasco is once again being blamed for a failed holiday promotion. We at Thomas Cook seriously challenge this.

It is now nearly 18 months since we launched our dedicated unit Thomas Cook Promotions, to fulfil holiday and travel promotions for the promotions industry. In this short space of time, we have set up and successfully run more than a dozen promotions and currently have a further dozen either running or about to launch. Our clients – all major brands operating in different market sectors and their promotions agencies – have clearly chosen to work with us so that their holiday offers not only deliver good value to the consumer, but also give both the trade and consumers the reassurance of the Thomas Cook name and service.

It’s about time everyone stopped blaming Hoover for “wrecking” holiday promotions. Consumers like good value holiday and travel offers. But, understandably, they may be a touch cynical if they are made by a company they’ve never heard of. Thomas Cook offers promoters and consumers the most trusted name in travel (we have research to prove it), the service resource to handle holiday bookings and financial security. It’s not surprising Thomas Cook

Promotions is doing so well.

John Cole

Thomas Cook Promotions


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