Hoover ghost must finally be laid to rest

In your news article Anchor pans Hoover for “ruining” offer (MW February 23), the Hoover flights promotion fiasco is once again being blamed for a failed holiday promotion. We at Thomas Cook seriously challenge this.

It is now nearly 18 months since we launched our dedicated unit Thomas Cook Promotions, to fulfil holiday and travel promotions for the promotions industry. In this short space of time, we have set up and successfully run more than a dozen promotions and currently have a further dozen either running or about to launch. Our clients – all major brands operating in different market sectors and their promotions agencies – have clearly chosen to work with us so that their holiday offers not only deliver good value to the consumer, but also give both the trade and consumers the reassurance of the Thomas Cook name and service.

It’s about time everyone stopped blaming Hoover for “wrecking” holiday promotions. Consumers like good value holiday and travel offers. But, understandably, they may be a touch cynical if they are made by a company they’ve never heard of. Thomas Cook offers promoters and consumers the most trusted name in travel (we have research to prove it), the service resource to handle holiday bookings and financial security. It’s not surprising Thomas Cook

Promotions is doing so well.

John Cole

Thomas Cook Promotions

Peterborough

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here