Lloyds picks new chief

Former Lloyds general manager handed top post within combined TSB retail banking operationBy Sean Brierley

Lloyds TSB Bank has handed the top marketing job to Lloyds’ former general manager, personal banking, Dennis Holt.

Holt will run the combined marketing operation of the merged retail division as managing director, sales and marketing services.

TSB marketing services director Tim Pile is understood to have applied for the job. He told Marketing Week that he intends to stay at the bank, but would not comment in what capacity. It is understood he may take up a senior marketing role, reporting to Holt.

A Lloyds spokeswoman says Holt has not made a decision on the new structure. “He will decide on how responsibilities in the department will be divided,” she says.

All TSB and Lloyds marketing staff were told to reapply for their jobs last month. The new department, headed by Holt, will also include marketing managers for the TSB and Lloyds brands and will act as a centralised resource for the different product divisions.

Holt’s appointment is the latest of a series in which former Lloyds executives have taken key management roles.

Last month, Marketing Week revealed former Lloyds executives would occupy key positions at the company (MW January 26). Former Lloyds director of retail banking, Paul Brown took board-level responsibility for advertising and marketing.

Colin Fisher became director for cards, personal loans and overdrafts, current accounts, small business, and motor finance.

Holt became general manager of personal banking in charge of marketing at Lloyds in February 1994. Before that he had been regional executive director of the South-west for the bank.

The combined advertising budget of Lloyds TSB, which merged last year, is 20m.

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