Rothschild seeks agency to broaden appeal

International investment company Rothschild Asset Management (RAM) is drawing up a list of agencies to advertise its portfolio to a wider client base.

Industry sources say that the London business, which holds managed funds of more than 10bn, wants to market its services so that they appeal as much to the general public as to the “high net worth individuals”.

RAM does not have an agency at the moment. Advertising has previously been handled in-house and has concentrated on press.

“The company is going from something that has been highly targeted and aiming for the mass market,” says one insider.

RAM is understood to have drawn up a list of five agencies for the business, which is worth up to 2m.

The business is a sister company to the merchant bank NM Rothschild & Sons.

Citigate holds the division’s advertising account.

In January, the company an-nounced it was increasing its services with the launch of a new Pension Portfolio Fund.

No one at Rothschild was available for comment as Marketing Week went to press.

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