Vintage man is behind Times

Oh dear. David Hoppit (Vintage Times) seems to be out of touch with his own market. Contrary to his comments in No Olds Barred (MW February 16), Choice is actually one of the youngest titles in the over-50s market with an average reader age of 56, according to NRS.

Perhaps Mr Hoppit was referring to Choice’s sister title, Yours – although with a circulation of 213,988 (ABC July to December 1994) this is still nothing to be sniffed at.

It would also be helpful if you could make a distinction between those titles with properly audited circulations, such as Choice, Yours and Saga, and those without, such as Vintage Times.

Cathy Torpey

Advertisement director

Choice

London EC1

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here