MTV has signed a three-year sponsorship, programming and advertising deal with Pepsi. The deal makes Pepsi the exclusive soft drink sponsor on the channel and will lead to Pepsi getting involved with programme development, cross promotions and marketing tie-ins.

Nynex and Telewest, the cable operators, are believed to be in talks about merging their UK operations. Nynex is understood to want to scale down its operations in the UK.

Jane Asher is to take on Delia Smith by fronting supplements attached to BBC Good Food Magazine. Smith endorses rival Sainsbury’s The Magazine.

FutureNet, the Website of specialist publisher Future, has logged its 200,000th registered user. Future claims this makes it the UK’s most popular Web site.

The Aberdeen & District Independent newspaper has appointed AMRA to handle its national sales.

More O’Ferrall has acquired a 30 per cent stake in a joint venture to run ads on Singapore’s public transport network, in a deal signed by new chief executive Roger Parry (right). More O’Ferrall has also taken a controlling stake in Norway’s second largest poster company, Supermedia AS.

IPC Magazines’ music and sports group has created a one-stop shop for promotions and sponsorships, for titles ranging from Loaded to Rugby World.

The National Magazine Company is recruiting editorial and sales staff for the May launch of Zest, its health and beauty spin-off from Cosmopolitan, as a monthly.

Satellite dish sales increased by 77,000 in December according to research by Gfk Marketing Services. Dish sales for 1995 were 438,000.

Faulds has retained the media buying account for the Seafish Industry Authority, with a claimed billing of 2.5m.

HMV record shops has shortlisted TMD Carat and BMP DDB for its media buying account.

Granada Television has shortlisted Mercury Commun-ications’ former chief Duncan Lewis and LWT managing director Steve Morrison for the position of chief executive.

Gruner & Jahr is entering the mother and baby magazine market with the launch of Prima Baby in June as a standalone magazine…

…G&J’s much anticipated celebrity gossip-based weekly has a working title of Top People and a May launch planned.

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