Brief

A new British Red Cross campaign exposes the danger posed by the estimated 110 million active landmines that have been laid around the world. The multimedia awareness push, through Abbott Mead Vickers.BBDO, includes a 60-second television commercial breaking later this month featuring people wounded by landmines. The campaign will be followed later in the year with fundraising direct response tele-vision ads. About 24,000 people are killed or maimed by landmine explosions every year. The worst affected countries include Af-ghanistan, Cambodia and Angola.

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