Dial-up Net operation in agency hunt

Demon Internet, Europe’s largest dial-up Internet provider, is looking for an agency to raise its profile as it launches a major recruitment drive.

The four-year-old company connects 60,000 home and business users to the Internet on a dial-up basis, offers permanent connections for corporate customers and provides services such as the storing and sending of e-mail.

It has grown from employing 60 people a year ago to more than 200, and is looking to fill 54 vacancies.

Demon Internet is running a poster campaign in London, its first above-the-line advertising. Sources say the account could be worth in excess of 1m.

James Gardiner, Demon Internet’s marketing manager, says:

“We are putting together a strat-egy, looking at the way we want to grow.”

He refuses to give details of future advertising plans.