Bristol Myers has shortlisted media agencies for its pan-European media-buying pitches on March 19 and 20. The shortlist includes Mediastar, Carat and Zenith.
Hewlett-Packard is believed to have put its pan European review on hold after talking to a number of media-buying agencies. The computer company is still deciding whether it should progress on a full-service or media-only basis.
Yorkshire Tyne Tees has announced pre-tax profits of 21.6m for 1995. Advertising revenue increased by ten per cent to 10.7 per cent of ITV revenue.
CNBC, the new global business TV channel, has joined the BSkyB multi-channel package.
The Mirror Group is believed to be planning to warehouse the ownership of The Independent and Independent on Sunday so that it can apply for ITV licences under the new Broadcasting Bill.
Carlton UK Sales has launched a promotion, High Intensity Targeting or HIT, designed to attract advertisers wishing to combine television advertising with sampling campaigns.
Lil-lets is to sponsor Channel 4’s Brookside – The Backstage Tour video in a deal negotiated by sponsorship company PHD Big Time.
Time Out (right) is carrying a free guide to Paris in its March 20 edition. The issue is supported by adver-tisements in the national press and London radio stations. The magazine will have a print run of 500,000 and be distributed free to Eurostar passengers.
Talk Radio’s programming director Jerry Thomas has resigned. He will be replaced by his deputy, Jason Bryant.
The Radio Authority has licensed National Trans-communications as a multiplex provider to transmit seven London commercial radio stations on digital audio broadcasting (DAB).
Media Monitoring Services has created a data package for agencies and advertisers, which allows them to analyse both competitors’ ad spend figures and the audiences their campaigns achieved.
Omnicom has decided to create a standalone media-buying operation in the US to be run by BBDO Worldwide director of media Alex Semsky.