Regarding your feature on sampling “Taste of Things to Come” (MW March 1). Having a number of clients in common with John Bunyard and Fast Marketing, I can vouch for the fact that the Fastmarketing theory is different in every way from the conventional thinking advertising agencies have been clinging to for decades.
Mellor Reay’s Chris King is wrong. Fastmarketing is both a totally different approach and way of thinking about advertising effectiveness. In today’s environment, I don’t know any client who isn’t accountable for their advertising spend. Fastmarketing is a tried and tested technique which cannot, and must not be ignored by any client.