Interfocus nets 5m Budget Rent a Car through the line

Interfocus has won the 5m Budget Rent a Car through-the-line account for Europe, the Middle East and Africa.

The agency is understood to have beaten Rapier Stead & Bowden and Impact FCA! to the business which was formerly centralised through the Omnicom network worldwide.

DDB Needham handled the account on a full-service basis across Europe but declined to repitch for the business.

CIA Medianetwork will handle media, while the Group D agency will also work on the account in France.

The UK business is reported to be worth about 1.5m, while the full account across Europe, the Middle East and Africa could be worth up to 5m, sources suggest.

The review follows moves by the US-owned company to decentralise its decision-making process away from the States. European marketing director Paul Johnson instigated the review at the start of the year.

As well as two creative briefs which will be executed in the forthcoming campaign Budget also issued a brief to the agencies asking how they will work together in the UK and France.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here