Kellogg hunts new business Euro director

US cereals giant Kellogg is hunting a director of new business development for its European operations.

Sources say the new strategic role may involve overseeing expansion into new markets and acquisitions, and will possibly be filled from the US. Kellogg, however, refuses to comment on the responsibilities of the new post.

The move comes six weeks after the company announced Mark Sims would take over as marketing director, following Rob Morgan’s decision to quit the company last year (MW January 26).

Sims, previously executive assistant to president of Kellogg Europe Don Fritz, has taken on responsibility for the 68m (Register-MEAL) advertising budget for some of the biggest breakfast brands in the UK and Ireland.

He reports to managing director Tim Mobsby.

Unlike Morgan, Sims will not be in charge of new product development. Two existing staff members, reporting directly to Mobsby, already work in this field.

Morgan quit Kellogg after four years as marketing director to become managing director of car accessories company Turtle Wax International.

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