Allied Domecq has announced a mind-boggling innovation at its new sports restaurant in the Haymarket, London, called Football Football.
The company’s boffins have managed to come up with a holographic talking head of England soccer manager Terry Venables.
Just what he will be saying is anyone’s guess, and no-one at Allied Domecq was available to comment on whether there will be a similar talking holographic image of Venable’s and his arch enemy, Alan Sugar.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.